How do you know if your plan will work? Having a solid plan is one thing; knowing that it will work is something entirely different.  In the transition from idea on paper to success in the real world, refining the plan though testing is probably one of the smartest things we can do. And as […]

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In 1914, a German U-boat off the coast of England fired a torpedo that sunk the British passenger liner Lusitania.  Even though there were plenty of life vests for every passenger and more than enough seats in the available life boats, most passengers did not survive the encounter. One key reason was that they did […]

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